To Some It's Just a Can of Soup

[alt text]

Pictured is a green can of neopolitan vegetable soup over a red background. 

[transcription]

To Some It’s Just a Can of Soup

To Fritzsche-DE0

It’s a Masterpiece of Flavor Technology

A successfully marketed food product must often incorporate a variety of complex ingredients into a harmoniously blended unit. Each additive, especially the flavor, must be carefully selected in order to provide a well balanced, final product.

At FDO, a large trained staff of specialists is capable of evaluating flavors in finished products and assuring our customers of proper selection and use level. FDO offers top quality flavors that will always do the job.

Fritzsche Dodge & Olcott Inc.

76 Nirth Avenue, New York, N.Y. 10011.

[additional notes]

This ad points out how even an ordinary food item like canned soup is a product of skilled flavor selection, something their company, Fritzsche Dodge & Olcott Inc. is very good at.