Black-and-white, high-contrast image showing a dramatic scene of sliced bread, a can of tomatoes and powdered CaSO4 chemicals, all of which glowing under bright light with starburst reflections.
We start by mining CaSO₄ in its purest form from selected deposits. Then we process, refine, and test its purity continuously. The result is two superior food grade products that provide highest quality calcium enrich- ment of processed foods and bakery goods at low cost.
SNOW WHITE® Filler, our anhydrous form of CaSO₄, allows cut-backs of up to 30% on dried whey solids, as it supplies low cost calcium enrichment. Average particle size of this exceptionally pure and stable prod- uct is 7 microns to facilitate blending. And versatile SNOW WHITE® Filler F.P.G. makes white cake icing possible when used as a coat-cutting extender of TiO₂.
USG® Terra Alba, our dihydrate form of high purity calcium sulfate contains about 20% water of crystallization. Average particle size runs slightly larger than SNOW WHITE Filler. Terra Alba is the only natural food coagulant produced in North America, pro- viding ready availability and savings over imported firming agents.
Evaluate these, superb calcium enrichers for yourself. They’re guaranteed to meet or exceed the standards of the Chemical Codex and the National Formulary. And they’re also listed as approved additives in the Food and Drug Administration GRAS list. For complete technical information, call (312) 321-5731. Or write to us at 101 S. Wacker Dr., Chicago, Ill. 60606, Dept. FT 1280.
CHEMICALS DIVISION UNITED STATES GYPSUM BUILDING AMERICA
[Additional Notes]
Turning minerals into a food ingredient
merging of chemical and food industry
minerals as “enrichment” for foodstuffs
Associate with optimization (achieving perfection at the lowest cost)
“highest purity”
“tested continuously”
“food grade products”
suggust scientific control, predictability, and safety which reducing cost
