Without color life would be simply, bland.

Alt Text: 

The same image, side by side: the one on the left is in black and white, while the one on the right is in color. The image is of a woman sitting on a motorcycle with a man standing behind her. 

Transcription: 

Without color life would be simply, bland. 

For 100 years we have put color into life’s products. Sethness. 

Sethness quality. For 100 years, it has meant products that perform consistently. Technology to solve problems quickly. A distribution system that delivers just what you need, when you need it. And in the year 2080, we expect people will be saying we’ve only changed our colors for the better. 

Additional Notes: 

I really liked how they did the juxtaposition of images between color and black and white when the product has to do with color (Chiara Benedetti).