Shaping Future Foods with Beatrice

[alt text] an image of various foods such as shrimp, vegetables, and rice on platters. 

[transcription]

# Shaping Future Foods with Beatrice 

## Specialty Powdered Ingredients 

Successfully meeting changing consumer needs requires a constant flow of new ideas. 

At Beatrice, we are helping make these ideas into reality through innovative powdered specialty ingredients. 

Our selection presents incredible variety, including such items as fruit and wine powders, chicken and beef powders, spray dried soya sauce, flaked banana and colors from natural sources. Beatrice spray drying technology allows us to convert practically any food or flavor into easy-to-handle powdered form. 

Let our capabilities open new vistas for your creative thinking through providing the building blocks for practical, profitable products. 

Chicago IL

[additional notes]

This advertisement emphasizes the future of food applications in the form of powdered forms. The verbiage of ‘easy-to-handle’ highlights the rise of convenience foods in the 1980s and the attempt to appeal to consumers. The widespread application also allows manufacturers to market to a broad range of consumers and companies interested in their products. Spray drying and powdered specialty ingredients seem to be a novel technology in the food technology sector due to the emphasis on ‘new’ and ‘future’ applications. 

(Serena Goeriz)