When you can buy second generation acacia from a basic U.S. source, at a competitive price, that cheap substitute you're using belongs in some gigolo's shirt collar

[alt text] This advertisement features several faint tree silhouettes in the background and one bright green tree near the bottom. Most of the page consists of marketing text describing natural plant gums and their industrial applications. 

[transcription] From trea to sea, your new source for Gum Acacia (Arabic), Karaya, Tragacanth, Ghatti, Agar, Carrageenan, Alginates. Iranex, S.A., the world’s leading producer of Gum Arabic (Acacia) announces with pride the formation of Colloides Naturels, Inc. The new company will supply the U.S. market with a full line of natural plant gums for the food, pharmaceutical and confectionary industries at competitive prices. The company has prepared a study detailing the functional and cost advantages of Emulgum as compared with less effective substitutes. Call or write for a copy of the study and descriptive literature.

[additional notes] This advertisement reflects a shift in the gum industry toward domestic processing and supply security. The phrase "from a basic U.S. source" suggests that reliability, availability, and national sourcing had become important selling points. Overall, the ad balances themes of nature, global trade, scientific validation, and domestic industrial production to build trust in its product. Georgia Salcau