The Refreezable Freezable

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The ad depicts a small bowl made out of ice with a white dressing of thick consistency inside. Behind the bowl is the backdrop of many ice cubes, which the bowl sits on top of.

[Transcription]

The Refreezable Freezable. 

You can freeze us once and freeze us twice and freeze us once again. Because Kraft’s Salad Bowl Freezable Dressing unfreezes as freshly as it freezes-thaw after thaw. Thanks to our excellent flavor and stability balance. And we’re not only nice on ice. But a lot of other ways, too. Take our Salad Bowl Heat Stable Dressing, for example. It performs superbly at even the higher temperatures. Of course, if temperature is not your problem, you’ll want our Salad Bowl Basic Dressing. In fact, you’ll find we stay together in all kinds of weather. Hot, cold or in-between. And that’s just one more reason why you’ll want to get dressed with us. Kraft, Inc., Industrial Foods Dicision, Box 398, Memphis, Tn. 38101

[additional notes]

One important component of the use and implementation of UPFs is that it their stability and shelf-life are oftentimes extended. The ad  capitalizes on the convenience of this product as well as the long shelf life that comes with its ability to be frozen and thawed multiple times. Not only does the advertisement highlight how long-lasting the product is, but it also ntoes the importance of consistency regarding texture and flavor. The product is applicable to many different storage and weather conditions, advertising it to be a versatile product that is gauranteed to stay fresh throughout many uses.