[alt-text]
At a checkout counter, a woman is holding a wallet and pulling cash from it, her face is not in the photo. On the conveyer belt there are items such as corn flakes, dry milk, peas, sweet corn, chocolate, and sausages.
[Transcription]
What's the hidden magic that makes her buy your brand again...and again?
There are many ways to sell a product once... but repeat sales depend on the hidden magic of flavor, performance, texture, economy... customer satisfaction with your product.
Fast-growing way to achieve these sales assets is with the improvement added by enzymes. And today Miles Chemical is your best source for enzymes. Takamine products offer the widest variety of enzymes available... all highly specific in their actions ... derived from fungal, bacterial, plant, or animal sources and readily inactivated when their job is done.
Beverage or food product... Takamine enzyme can consistently help speed up processing, guard color and stability, enhance flavor, protect shelf life... endow your products with the hidden magic that captures repeat customers. Let us tell you more about these willing workers from Takamine. All inquiries are handled promptly.
TODAY'S WIDEST VARIETY OF ENZYMES Amylases for any degree or kind of starch n in baked goods, beer, cereals, chocolate, confectionery, flavors, fruit juices, syrups, and vegetables. Proteases for limited, selective or drastic proteolysis of most proteins in baked goods, beer, cereals, chocolate, meat and fish, and protein hydrolysates. Glucase Oxidase for removing glucose or carbonated beverages, milk, eggs, flavors and juices. Catalase to decompose hydrogen peroxide in cheese and egg processing.
Pectinase to increase yields, improve color, and speed processing in fruit juices and wine production. Another Takamine food enhancer is sodium erythorbate (sodium isoascorbate) or erythorbic acid, economical antioxidantswidely used to improve flavor, appearance, and shelf life of many food products.
It will TASTE better, LOOK better, SELL better with Takamine products.
Takamine
MILES CHEMICAL COMPANY
DIVISION OF MILES LABORATORIES, INC., ELKHART, INDIANA
General Sales Office: Eikhart India, Telephone
COngress 4-3111 : Clifton, New Jersey, Telephone
PRescott 9-4776: New York, N.U., Telephone MUrray Hill 2-7970.
[additional notes]
The main point of this advertisement is that the result of including enzymes in the processing of foods improves appearance, shelf life, and flavor. However, this ad is not targeted to the consumers of the products themselves, rather to the producers. In highlighting the effectiveness of the enzymes being sold, the author points out that these qualities that appeal to consumers will keep them coming back for more, ultimately improving the profits of the manufacturer.
