It doesn't take a brain surgeon to sell Morton's Salt.

In this advertisement, Morton salt sells their products based on expertise and reliability. The image of Tammy Kirkpatrick, an account executive at Morton Salt, is pasted at the forefront of the advertisement to show their reliablity and knowledge on the product. One of the main pieces of this advertisement is their knowledge and being an industry leader of salt and does not go into detail about what the product contains. Morton’s salt is already known and establishes that through this advertisement.

It doesn’t take a brain surgeon to sell Morton’s Salt. But being a chemical engineer doesn’t hurt. 

• When Morton adds someone to our sales force, sales experience isn’t the first criterion we look for. We need someone who can do more than memorize a sales pitche because our customers demand individuals who truly understand the most sophisticated industrial salt products on the market.

• That’s why you’ll find chemical engineers and food technologists among our ranks. As well as folks who have up to twenty-five years of technical experience. So, they not only know salt products, they know the infinite amount of applicaitons that go with using them. That’s important when you offer sophisticated products like Morton Lite salt mixture, Culinox 999, and Star Flake Dentrite salt.

• What’s more, our sales people have the advantage of the extensive resources and technical expertise of Morton Salt, the industry leader. Which not only gives us the capability to offer salt that meets your toughest specification, but also allows us to help formulate and test your products.

• So it shouldn’t come as a surprise that Morton provides more people with food grade salt than anyone else

• Give Morton a call at 1-800-789-SALT and let the industry leader help you with any salt needs you might have.

No one knows salt like we do

Lite salt. Star Flake Dentritic. Culinox 999

Morton