Piccadilly Circles

[transcription]

### HOT & DELICIOUS IN JUST 8 MINUTES 

# Piccadilly Circles 

## The English muffin with the meal on top! 

## New Food Idea Goes National! 

Piccadilly Circles are rolling your way… after a smashing year in test. Not just another snack, but an excitign new food idea that satisfies your customer’s need for an indiviudal, hearty, quick hot meal. She serves them for lunches, dinners, anytime munches, after-school, parties, drop-in-guests, midnight snacks. Even kids can prepare them in about eight minutes. Deligious English Muffins… generously topped with five different combinations of the finest meats, poultyr, cheeses and sauces. What a way to un-freeze 1972 profits! 

[alt text]

Mininature pizza, reminiscient of a school lunch. Base is an English Muffin. The background is the UK flag. 

[additional notes]

This advertisement struck me through the bold imagery of the UK flag and the resemblance of the product to contemporary, ready-made frozen snacks/foods like pizza bites or Lunchables. Looking into the company quickly, it doesn’t seem that the company has to ties to the UK; rather, the design comes from the “English muffin.” There is a gendered language in the advertisement, with the customer clearly being a cisgendered woman, fulfilling her roles in the domestic space. 

(Anna Guan)