Dinner is now being served.

Description: This is an Ad from Pure-Pak, promoting the idea of food in plasticartons, a milk container that’s lightweight and are stackable for easy storage and transportation of food and beverage items.

Transcription: Dinner is now being served. 

Food in milk containers? You bet. Actually, our plasticartons are used on containers for over a hundred different foods and beverages. You name it and we can package it. Plasticartons are lightweight. So you can save on shipping and handling. They’re compact. So you can save space (they’re even stackable). And since they’re flat before you form and fill them, you get by with 1/10 of the storage space. Our packaging system is the most efficient in the business. And we can prove it. Get in touch with Joe Radke, our General Sales Manafer. Ex-Cell-O Corporation, Pure-Pak Division, Box 386, Detroit, Michicagn 48232. 

Pure-Pak XLO Ex-Cell-O Corporation, Pure-Pak Division, Box 386, Detroit, Michicagn 48232. 

Comments/Observations: This is definitely the type of quirky, innovative food engineering that I’d expect from the ‘60s. I don’t imagine these have taken off very much since I haven’t seen anything like them but maybe a modern version of this exists and is used. Personally, I think the idea just looks unappealing and unstable, especially the soup. Though, I could see it working for dry vegetables. It’s a cool idea in my opinion, but mass integration likely had some practical limits. 

Name: Au’Laila Million