Our dry honey and dry molasses can keep you out of a sticky business.

[Alt text] This advertisement contains a large image of two men with two large pots of molases. There is molases on the ground that one of them slipped on. The two men are dressed as factory employees but have chef hats on. One of the hats is deflated and positioned downward, conveying a scene of disorganization. They both have frivolous expressions on their faces, one smiling and one with a look of surprise and embarrassment. The image adds a playful and comedic element to the advertisement.

Transcription:

Our dry honey and dry molasses can keep you out of a sticky business.

The food processing business can pose some sticky problems. Especially in today’s economy of rising material costs, increasing overhead, and shrinking profits. To say nothing of consumer demands for quality and health oriented products. Naturally, food processors want to utilize every modern convenience possible to increase efficiency and decrease operating costs. And that’s where Honi-Bake dry honey product and Dri-Mol dry molasses product from Henkel can help you at no extra cost compared to sticky liquids. Honi-Bake and Dri-Mol come in easy-to-handle, easy-to-store, fifty pound cartons. And because these products are dry, there’s no waste. No leaks. No spills. No messy barrels to scrap clean. Excellent sanitation. And more efficient employees, because they don’t have to work with difficult ingredients. Honi-Bake and Dri-Mol are high quality products with standardized and uniform flavor. So, you can be confident that your end products will be consistent. Honi-Bake and Dri-Mol also offer you accurate and easy weighing. No matter what your food processing applications for these ingredients, there’s a Honi-Bake or Dri-Mol product to fit your needs. What’s more, our technical specialists will be happy to work with you to try and solve any special problems you may have in formulations regarding flavor, color and quality. For further information and free samples write: Food Ingredients Division, Henkel Corporation, 4620 W. 77th St., Minneapolis, MN 55435. Or call toll free: 1-800-328-6299.

Food Technology Specialties

Henkel

Food Ingredients Division

Comments: This advertisement is promoting two products from Henkel, Dri-Mol dry molasses and Honi-Bake dry honey. The text emphasizes company profit and efficiency as they come in practical, spill-proof containers. The products have a texture and packaging that allows them to be handled easily by employees in food processing systems, bolstering efficiency and profit. This message is reinforced in the image as the two food manufacturing workers are in a mess of molasses and honey, conveying that this will not happen if the advertised product is used.

Leila Dubon