DID YOU THINK WE MAKE ONLY ONE FOOD ACID?

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The majority of the page in this advertisment is taken up by an image of two men in an office. One man is pushing a dolly that is holding boxes labeled with the names of different types of food acids including: Pomalus Malic Acid, Fumaric Acid, and Adipic Acid.  The other man is looking at the stack of boxes with a confused expression. The man with the pushing the dolly has a speech bubble saying “Did you think we make only one food acid?” Under this image this is some small black text on a white background exlplaining the many different types of food acids that the company (Allied Chemcial) makes.

[transcription]

Did you think we make only one food acid?

Pomalus Malic Acid 

Fumaric Acid 

Adipic Acid 

Succinic Acid 

Succinic Anhydride 

No one-string fiddler we. Or Johnny-one-note-come-lately!

We’ve been harping on POMALUS Malic Acid only becuase it’s most newsworthy. 

We have a lot of it. That’s part of the news–new plant, expanded production and immediate shipment now from 11 coast-to-coast stock-points! The rest of the news is our low price for POMALUS. 

We’ve been in the food acid business for nearly a half century. not only malic. Adipic. Fumaric. Succinic. And succinic anhydride. We’ve been making food colors, too, for just as long.

Now with increased application research, an enlarged staff of food technologists and extensive taste panel testing, we’ve become the most diversifier producer of food acids today. Most knowledgable, Best able to help solve your problems and supply your needs. If you’d like to know more, just ask!

Allied Chemical 

P.O. Boc 353, Morristown, N.J. 07960

[additional notes]

One thing that stood out to me about this advertisment to me initially was the comic nature of the image. The second thing that stood out to me was that there are so many different food acids. I wonder what the differences are, and if they are used in any products besides food.