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A vintage magazine advertisement shows a bride and groom in close embrace, with the groom kissing the bride’s cheek as she smiles with her eyes closed. Beside the image, bold text reads “EVERY WOMAN WANTS TO MARRY RICH.” followed by smaller promotional information for Union Carbide cosmetic polymers.
[transcription]
#EVERY WOMAN WANTS TO MARRY RICH.
She loves being groomed by beauty aids with the feel and froth of rich. Because she knows rich means better performance.
If this is the woman you want to woo, get acquainted with UCARE Polymers JR and LR cationic resins. They’ll give you creamier, superior conditioning shampoos for bleached and hard-to-manage hair. Soothing, smoothing hand and body lotions that leave the skin softer. And they’re delivered as 100% active compositions, so just a little goes a long way.
And you should know POLYOX Polymers to get luxuriant lather and soothing feel in soaps, shampoos and shaving creams. And CELLOSIZE cellulosics that give lush thickness to personal care products.
Want to get rich quick? These water soluble polymers might be just what your products need. And if you’re planning something new, let our unmatched research facilities enrich your stocks.
For information, samples or technical advice, contact your nearby Union Carbide Sales Representative. Danbury, CT 06817.
With us at your side, you could live happily ever after.
[additional notes] - Violet Webber
This ad follows a theme of wealth that has been present in drug and cosmetic ads. The dual-page format of this ad contains an image of a man and wife and text regarding a number of different polymers and cellulosics for personal care products. Does the ad indicate that marrying rich allows you to purchase these products or that you will marry rich if you use these products?
Interestingly, the woman is not wearing a large or flashy ring, that would typically indicate a level of wealth.
The use of rich vs wealth in the heading is also interesting. Rich, as a concept, is more short-term and can focus on spending. Contrarily, wealthy is more long-term and can forcus on the accumulation of assets. Why did they choose to use rich for this ad? Did it flow better or does it relate to the idea of product richness?
