Notes

[alt text]
colorized illustration against a light grey background of a Caucasian hand holding a corn kernel, inside of which is a red heart outlined in white. the kernel appears to be the missing puzzle piece to an orange-toned puzzle in the background, indicating that it could be a solution to the problems food companies encounter trying to use wheat germ in their products.

[transcription]

Nature’s way is Quaker’s way with… TOASTED CORN GERM IT CAN FIT INTO YOUR PICTURE!
WHY? Whole germ from the heart of the corn kernel, Full fat that is stabilized with minimal processing, Long shelf life without additives or preservatives, Good source of natural iron and quality protein, Valuable source of B vitamins and minerals, Additional source of dietary fiber, Appealing flavor and texture. Use in place of wheat germ - NO REFRIGERATION REQUIRED!
HOW? Specialty Breads/Muffins/Cookies, Granola-based Products, Ready-to-eat Cereals, Snacks/Crackers, Corn Germ Butter/Spreads, Confections, Stuffing/Casserole Mix, Toppings/Sprinkles, Repack/Trail Mix
for sample quantity phone (312) 222-7108 or write THE QUAKER OATS COMPANY INDUSTRIAL CEREALS DEPARTMENT MERCHANDISE MART PLAZA CHICAGO, IL 60654
This new ingredient will be at our Booth #152, IFT Annual Meeting, New Orleans Superdome
QUAKER

[additional notes]
(Marjan Stuckart)
the illustration used as the background for this advertisement is symbolically rich and a clever marketing strategy.

what benefits does using wheat germ offer which toasted corn germ cannot replicate or also provide consumers with?