Notes

[alt text]

top: advertisement title appears in quotes in thick, slanted font of blue, magenta, red, and orange color by line. layered below and beneath the title, a small photograph of Ron Clark, the marketing manager of the Miles Citro-tech Division, in a white button up-shirt, black-suit, dark-colored tie, and aviator-style glasses against a blue backdrop.

[transcription]
”Now you can call us for ascorbic acid too” Ron Clark, Marketing Manager, Miles Citro-tech Division
At Miles, we’ve committed ourselves to becoming your complete source for food ingredients. We began with citric acid… then added sodium benzoate… and now we’re ready to supply you with ascorbic acid as well. Starting now. Miles can supply ascorbic acid in whatever quantities you desire, from 50kg drums to full truckloads. Backed by Miles’ reputation for quality, and packaged in containers designed to help you keep handling and inventory costs down to a minimum. Ascorbic acid is also available as part of our mixed-truckload delivery program, which lets you combine LTL quantities of citric acid, sodium benzoate and other Miles ingredients into a full truckload, eligible for the truckload price. Can we deliver fast? We can and we will. That’s a promise. Call us on it. (219) 264-8716. Miles Laboratories, Inc., Citro-tech Division, P.O. Box 932, Elkhart, IN 46515.
Call citric acid by its first name… MILES
Citro-tech Division Miles
1980 Miles Laboratories, Inc.
L-2246

[additional notes]
(Marjan Stuckart)
the use of a photograph of a marketing manager makes this advertisement extremely personal. this is an effective strategy because it makes the target audience more likely to trust the Citro-tech Division of Miles. additionally, the slanted colorful font of the title adds to the advertisement’s youthful, energetic, and pure feel.