Notes

[alt text]

bottom: a colorized cartoon of three Caucasian males in white lab coats sporting different hairstyles and ties, standing behind a table of food and gazing down upon it in concern, amazement, and curiosity respectively. The food on the table looks freshly prepared and includes an egg salad, roast ham and beef, a subway-style sandwich, a rotisserie chicken, mashed potatoes, gravy, and hot-dog and vegetable casseroles.

[transcription]

WITH ALL THE CLAIMS ABOUT FLAVOR ENHANCERS, YOU’VE GOT A LOT TO SWALLOW.
We believe that Savory Flavors by Gist-brocades offers more. And we’re proud to give the facts to you. Savory Flavors is made up of a wide range of effective flavor enhancers naturally derived from the primary yeast (Saccharomyces cerevisiae) that is present in every baker’s load of bread. Gist-brocades is able to yield several unique flavor enhancers for specific uses by carefully varying the fermentation and autolysis conditions of one of the oldest flavors known to man: autolyzed yeast. Fermented from cane and beet molasses and autolyzed by enzymes under exacting conditions, this yeast helps Gist-brocades produce such unique flavor enhancers as: Gistex - Basic savory flavor. Assists in replacing meat extract. Synergistic relationship with HVP at 1:2 ratio. Gistex X-11-Premium yeast extract with a “meatier” flavor. Enhances and reinforces the delicate flavor of meat, fish, game and poultry. Maxarome Plus - A versatile flavor enhancer that contains over 4% naturally occurring flavor nucleotides. Imparts a sweeter, meatier flavor which is fully expressed when used in conjunction with other flavor systems. Maxarome - A powerful, meaty yeast extract with a natural content of 2% 5 GMP. Very efficient for flavor contribution that usually requires expensive meat extracts, MSG and/or nucleotides. RYE - (Roasted Yeast Extract) This unique yeast extract yields an oven-roasted flavor. Perfect for use in frozen foods designed for the microwave. MYE - (Mushroom Yeast Extract) A natural mushroom flavor with excellent flavor enhancement. Very effective in tomato based products, salad dressing and other savory products. Engevita - A slightly autolyzed inactive roller drum dried yeast. Low in sodium. High in fiber. Excellent for use in health foods.
Gist-brocades

Gist-brocades Food Ingredients, Inc. 2200 Renaissance Blvd. Suite 150 King of Prussia, PA 19406 215-272-4040 800-662-4478 Fax: 215-272-5695

[additional notes]
(Marjan Stuckart)
the cartoonish style of this advertisement and the faces of the three illustrated scientists immediately stand out amidst the other advertisements and make this one particularly eye-catching. it’s also interesting how none of their expressions are obviously positive, despite the large quantity of delicious food spread out before them. this confusing messaging forces the reader to stop and analyze the text more closely to better understand what Gist-brocades is offering them.