Notes

[alt text]
top: a photograph of various beige and brown baked goods including a chocolate frosted chocolate cake with a slice taken from it, stacks of chocolate chip and sugar cookies, sliced white bread and baguettes, cherry pie with a lattice crust, and plain and sesame seed coated bagels on white plates and in plastic trays appears on a white background. the photograph takes up a large portion of the page with a small but noticeable amount of  empty white space at the top of the advertisement.

[transcription]

Get superb baked goods that won’t eat up your profits with Zapata shortenings.*

*Blended with partially hydrogenated menhaden fish oil.
Zapata Haynie Corporation is the world’s largest harvestor and processor of menhaden, a fish long prized for its oil content. The finished oil, subject to state of the art technology, is hydrogenated (85 IV. Max.) and completely deodorized. For over 25 years our oils have been exported to Europe where they are used in superb baked goods. The hydrogenated oil (PHMO) has recently received FDA GRAS affirmation. We can now offer these “new” and yet proven ingredients. Zapata shortenings are comparable in functionality and are more economical than vegetable based shortenings such as soybean oil. We will also be delighted to discuss with you the present status of liquid menhaden fish oil, a rich source of Omega-3 fatty acids. Please give us a call.
MENHADEN FISH OIL
Zapata Haynie Corporation
Fish Oil Refinery P.O. Box 175, Reedville, VA 22539, Tel: 804/453-3830, Fax: 804/453-4722
Headquarters P.O. Box 2868, Hammond, LA 70404, Tel: 504/345-2035, Fax: 504/345-4744
For information circle 104

[additional notes]
(Marjan Stuckart)
the usage of “eat up” in the title with regards to profit margins is clever.
interesting how Zapata Haynie Corporation highlights that their oils have already been used in Europe for over twenty-five years as proof of their food safety. how come they only just received FDA GRAS affirmation in 1990?