Notes

[alt text]

top: a color picture of two side-by-side mirror pictures of ice-cream scoops, salad dressing, and creamy dip on a black background with the right-side picture stretched vertically to make the food items appear thinner.

[transcription]

GET RID OF UNWANTED FAT WITH GPC’S MALTRIN MALTODEXTRINS.
Food doesn’t have to be fattening to taste good. With Grain Processing Corporation’s MALTRIN maltodextrins you can significantly reduce the fat and calorie content of products like salad dressings, frozen desserts, dips, and spreads without reducing the taste. That’s because the clean, bland flavor of MALTRIN maltodextrins doesn’t interfere with the flavor of your products. Nor does it sacrifice the satisfying mouthfeel, body, and smooth texture consumers want. Don’t let unwanted fat keep you from making foods that taste good. Call today for information or technical consultation. Grain Processing Corporations. 1600 Oregon St. Muscatine, IA 5276. Phone: (319) 264-4265. Fax: (319) 264-4289. Telex: 468497. For information circle 107. 1987 Grain Processing Corporation GPC.

[additional notes]

(Marjan Stuckart)

interesting how here “bland” is a positive attribute of the product in comparison to flavor enhancing products.
use of “thinner” mirror image could speak to the dieting trends/fads at the time.