Notes

[alt text]
top: two clear funnels containing white powders are suspended in the air by two white-painted metal hoops on a black background that fades into white from top-to-bottom, giving the illusion of the powder hitting the ground in a cloud of dust. the left funnel, presumably a competitior’s silica product, appears stuck in the funnel while the right funnel, presumably Cab-O-Sil’s fumed silica, pours easily through the funnel without difficulty.

[transcription]
Go for the flow
When free flow is essential to your food product go with Cab-O-Sil fumed silica.
Imparts superior free-flow and anti-caking properties to food ingredients.
Excellent as a microencapsulator in flavoring oils.
Eliminates “rat-holing” and down-time in your ingredient supply chain
FDA approved up to 2% by weight.
Cost effective.
Write for our NEW “Cab-O-Sil Fumed Silica In Foods” brochure detailing:
How Cab-O-Sil fumed silica works.
Recommended levels of use.
”Angle of Repose” test procedures.
YES I’m interested in Cab-O-Sil fumed silica. Send me:
”Cab-O-Sil” Fumed Silica In Foods Brochure.
General literature on Cab-O-Sil.
Lab sample of Cab-O-Sil general purpose grade M-5.
NAME
COMPANY
POSITION
ADDRESS
CITY
STATE
ZIP
PHONE
Cab-O-Sil Division
CABOT CORPORATION
Box 188 Tuscola, IL 61953
Phone 217-253-3370 / Telex 910-663-2542

[additional notes]
(Marjan Stuckart)
clever titling the advertisement “go for the flow” as a nod to the saying “go with the flow.”
interesting how their mailable coupon includes options for a brochure, general literature, or even a lab sample of the Cab-O-Sil.