Notes

[alt text]
a photoshopped photograph of a white funnel containing bright yellow, orange, red, and blue powders being poured into a pile of more muted colored powders labeled grape, butterscotch, dark chocolate, mint, mocha, and licorice. the photograph covers the majority of the advertisement’s white background, extending from the top of the page to the bottom and narrowing in the center.

[transcription]
easy on the lake blends
Colorcon High Tinting Strength FC&C Lakes give you precisely the color you want in Lake Blends - with less color! The table below shows how much less it takes with HT Lakes, compared to standard FD&C Lakes. And, since we make our own clearer, more brilliant primary Lakes, blend consistency and uniformity in every single batch are guaranteed. Perhaps you need FD&C Lakes in a liquid dispersion concentrate. Then Colorcon Opatint can be specially blended for you. Whatever you want in food colorants from FD&C Aluminum Lake pigments, Colorcon does it, and we do more of it than anyone else in the world. Go easy, though, because Colorcon HT Lakes take less to do it. For information and samples, please call our nearest Sales Office:
East Coast (215) 699-7733
Midwest (312) 299-1970

West Coast (714) 549-0631
Canada (514) 866-5938
Colorcon
Average Reduced Use Levels Experienced in Food Systems

Colorcon HT Lake Blend: LB-221 Grape, LB-209 Butterscotch, LB-263 Dk. Chocolate, LB-162 Mint, LB-207 Mocha, LB-195 Licorice
Grams FD&C HT Lake Blend required to equal tinting strength of 100g FD&C Standard Lake Blend: 70, 71, 71, 67, 80, 69
ift80
See you June 8-11 at the Superdome Booth 736-39
Grape, Butterscotch, Dk. Chocolate, Mint, Mocha, Licorice
Colorcon. Inc., Moyer Boulevard, West Point, PA 19486. Colorcon Limited, Orpington, Kent, England. Colorcon P.R. Inc., Humacao, Puerto Rico.

[additional notes]
(Marjan Stuckart)
interesting how the advertisement does not shy away from pointing out exactly how Colorcon’s new product is superior to their old product. was Colorcon still producing their FD&C Standard Lake Blend colorants at this time or were they actively transitioning away from them and to their new Opatint?