Notes

[alt text]
top: black and white illustration depicting various malt-containing food products including ice cream, malt milkshakes, cereal, baby food, bread, crackers, malt vinegar, snacks, and pet food.

[transcription]
Add Natural Malt Flavor

Use Premier’s Premose, Malt Extracts or Related Syrups.
Their mixture of natural malt sugars and proteins can enhance the flavor and quality of your product. Whether you’re looking for a lot of natural malt flavor or just enough to enhance the flavor of your product, Premier has the malt extract or related syrup to meet your needs and your budget.
With over fifty years experience in the careful preparation of malt extracts and relared syrups, the Premier name is familiar to food processors around the world. Every step of our production process is carefully controlled to assure top quality, stability and uniformity. And, no chemical preservatives are added or needed to assure superior shelf life.
Experience for yourself why so many food processors make Premier their primary source for high quality malt products. For samples, quotations and a copy of our “Guide for Burying Malt Extracts and Related Syrups,” write or call today.
Malt Syrup Division

PREMIER MALT PRODUCTS, INC.

PMP

1037 West McKinley Avenue
Milwaukee, Wisconsin 53201

Tel. 414/347-7468 or 7469
98 Food Technology - APRIL 1980

[additional notes]
(Marjan Stuckart)
interesting that the word “no” is underlined and stressed before chemical preservatives yet adding a malt extract would already be seen as adding an unnecessary processed ingredient to a food product by most people according to present-day standards.