Notes

[alt text]

Illustration of a woman’s figure standing on a weight scale with a cartoonish cat on the right of the scale, the background is pink and the text is on top of what would appear to have been a dress.

[transcription]

while her mind's on her waistline

sell her your own

SUCARYL -sweetened food products

Bathroom scales do a daily job of reminding overweights about SUCARYL--the non-fattening way to satisfy that "sweet-tooth". This means a dietetic market that actually sells itself on buying-day after day!

This is a big market . .. a fast-growing market. More important it is a pre-sold market. Most people know about SUCARYL. They'll shop for SUCARYL-sweetened products, they'll pay more for them and they'll come back for them, week after week.

Have this market shopping for your line of non-fattening foods.

Right now, timing and public interest are in your favor. Start by getting the facts, today. Send for a free copy of "Making the Most of the Dietetic Market with SUCARYL." Write to: Chemical Sales Division, Abbott Laboratories, North Chicago, mI. Abbott

[additional notes]

The ad is gendered. The pink background and chosen words in pink text target the ad towards women. This ad also highlights the economic benefits of sweetening the product with sucaryl, citing that it is an established market with demand and potential for growth.