Notes

[alt text]

A black and white image of a person squeezing dressing on a salad appears above the green title. 

[transcription]

Why Exercise? Saladize!

Xanthan has one major drawback... a stringy texture.

That's fine for some products, but when you want a smooth, rich and creamy mouthfeel use SALADIZER 250P from TIC GUMS.

SALADIZER 250P gives your product

the rich taste your customers want in a one-step dry mix.

Come to our pilot plant facilities and see how our products can aid your products.

After 78 years of innovative gum TICnology you might say we wrote the book...which we did. Write us for your free copy of GUMS IN SALAD DRESSINGS.

Toll Free Number:

1-800 221-3953

4609 Richlynn Drive

Belcamp, MD 21017

(301) 273-7300

TIC

Technology Innovation

Concern

GUMS

[additional notes]

This ad emphasizes how their gums can create a smooth mouthfeel and how this is special because gums like xanthan have a stringy texture. Using a visual of a salad and the salad example as a whole allows the reader to immediately envision how their product could be used to improve mouthfeel in foods.