Notes

[alt text]

The background is red with a bright yellow spot on the upper half of the page and there is a flask on a surface with a wheat inside.

[transcription]

The world market for improved food protein products has never been so rich.

Novo problem-solving enzyme technology has never been so advanced.

Since the world began exploring the use of new protein sources as food 20 years ago, there have been both breakthroughs and failures. The market remains enormous. The needs urgent. The key is the discovery of methodologies that substantially improve the functional properties of food proteins.

Novo, the world's leading producer of industrial enzymes, pioneered the enzymatic purification and modification of food proteins. Utilizing Alcalase® and Neutrase®, Novo's proven proteolytic enzymes, the controlled modification of food proteins has progressed. The resultant degradation is comparable to digestion in principle; the properties of solubility, viscosity, emulsification capacity, whipping expansion and taste are significantly improved.

Come study the functional properties of food proteins we have innovated. Drawing upon its unprecedented enzyme technology, Novo will work with you in the development of customized systems that will provide answers and momentum in your search for new markets and improved food products. Call us!

NOVO

NOVO Laboratories Inc.,

59 Danbury Rd., Wilton, Conn. 06897

[203] 762-2401

[additional notes]

This ad highlights how Novo’s enzyme technology helped modify protein so that it is more functional. They may be showing a wheat in the flask because wheat contains protein. Thus, the visualization connects chemically modifying protein.