Notes

[alt text]

A black and white image of a woman pushing a shopping cart to the right is on the left page with red cans illustrated in the background to depict an aisle, there is also text on the right page. 

[transcription]

STOP THE DIET-SHOPPER WITH

SUCARYL

(CYCLAMATE, ABBOTT)

She won't (or cant) eat sugar-sweetened foods

She knows SUCARYL. she's used it in ber home

She's part of the huge now market for your SUCARYL-sweeiened line

35,000,000 overweight and diabecies--that’s one out of every four persons. 

People who want sweet foods without the penalty of added caloeits. People who will buy-actually shop for--your SUCARYL-labeled line.

They'll buy because they're pre-sold. Magazines and newspapers reaching practically every home in the nation did that for you. Home-use of SUCARYL by millions did it, too. Through this wide-spread publicity and actual use, people know SUCARYL gives them what they want: true, clean, sugar-like sweetness without added calories or tell-tale bitterness.

To those who act now, while the market is new, busy--growing--the opportunities for a new plus-profit line of business are both plentiful and practical.

Your next move? Write today to Chemical Sales Division, Abbott Laboratories, North Chicago, Ill.

Abbott

[additional notes]

targets people who are avoiding sugar or cannot eat sugar for health reasons, specifically cites 35,000,000 overweight and diabetic individuals as a demographic to market to

the illustration depicts an average consumer who would be interested in the product, allowing the manufacturer to visualize just how successful and desirable their product would be if sweetened with sucaryl