Notes

[alt text] Pictured is a dining table with 6 chairs and bowls and glasses set out.

[transcription]

Our taste panel sits down as soon as you call in your problem

THE NUMBER IS 314-993-1000 (EXTENSION 2379)

Your phone call reserves this spanking new Taste Room, complete with a trained Taste Panel, for work on your problems. The Taste Panel can help you evaluate current products for taste and aroma. And if you are planning new formulations or recipes, the Panel works with you to develop and test them.

Technical services at Monsanto are backed by the most diversified product line in the industry. Monsanto products include exclusives like water-white lactic aeid; cost-cutters like food-grade fumaric acid. And Monsanto offers both nonnutritive sweetners–saccharin and Dietose cyclamates–as either calcium or sodium salts.

New products and expanded technical service are two facets of broadening Monsanto participation in the food industry.

More coming–Monsanto offers 33 food processing ingredients: cost-cutting acidulants, flavorants, flavor improvers, preservatives, texturizers, stabilizers, emulsifiers, leaveners–to mention just a few from a growing list.

Close liaison with the food industry helps guarantee that future product Innovations will be on the mark, too, as useful problem solvers to the food industry.

Monsanto, Food Ingredients

Dept. FC61B, St. Louis, Missouri 63166

[additional notes]

This ad promotes Monsanto as a company due to its wide variety of products, illustrating that they will have the fix for whatever problem exists in a company’s food production process.