Notes

[alt text]

Pictured is a large tank labeled with the company name, ROHM & HAAS, and the product name, DIASTASE 73 CONCENTRATE, a large red circle is pictured above with the writing “FDA CLEARANCE” in the center of the circle. 

[transcription]

FDA CLEARANCE

Rohm & Haas announces

FDA clearance,* and commercial availability of Diastase 73 Concentrate

. . . the amyloglucosidase

for higher yield conversion of starch to dextrose

For technical literature and a sample of Diastase 73 Concentrate, write to

Dept. SP-13, Rohm & Haas Company, Philadelphia, Pa. 19105

*Federal Register, October 28, 1964

ROHM & HAAS 

PHILADELPHIA, PA.19105

[additional notes]

This ad announces its clearance showing excitement for the new product. By depicting a large tank, the consumer can visualize that this product will be one that is widely used and transported for food processing.