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A round object with a white and red flower drawing printed on its surface. 

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# When you buy Textured Vegetable Protein-buy product quality and technical back-up.

# You get both with Supro 50.

The Protein Division of Ralston Purina is the number of one source of protein knowledge in the world. Our meat extenders are a product of this knowledge. Knowledge back by the best technical assistance in the industry. Quick and reliable. 

Supro 50 is one of several meat application products developed by Ralston Purina. Supro 50 is a texturizer. Shrink controller. Cost controller. Extender. Improver. It contains all the vitamins and minerals as defined by F & NS 219 for school lunches. Supro 50 is available in a variety of sizes – chunks, chips, minced. Its granuler chunks simulate natural meat fibers. 

And it’s profitable! Processed with meat products, Supro 50 will absorf approximately 2.3 times its weight (One pound of dry Supro 50 will hydrate to 3.3 pounds of hydrated Supro 50.)

Plus!… in addition to the regular product line. Supro 50 can be produced to be RETORT STABLE. 

At Ralston Purina Protein, we believe your reputation is as important as ours. So we produce the best. 

## To get the best–call or write: Protein

## Proteinability–we’re the first source. 

[additional notes]

Ad speaks with confidence and superiority.

The product is a type of soy protein isolate granule, yet oddly soy is not mentioned in the ad. - SoyInfo Center

- Sarah Giovennella