Notes

[alt text]

A large butcher knife cutting through a large mound of circular soy protein isolate pieces on a cutting board. 

[transcription]

# THE NEW SOY ON THE BLOCK

Kraft soy protein isolate. It’s your protein source for all your processed food products. From baby foods to hot dogs. Frozen dinners to candy bars. Deviled ham to health foods–even ice cream. Kraft soy protein isolate replaces or supplements protein where you need it. Doesn’t interfere with the good taste you put into your product. And becomes invisible once you add it to your product. Available in two pH levels–7.2 and 6.0, and with titanium dioxide to satisfy USDA requirements for meat processors. Whether you’re developing a new product or adapting an old one, contact your protein pros. And ask for our Soy Protein Isolate brochure. Kraft, Inc., Industrial Food Division, Box 398, Memphis, TN 38101. 

[additional notes]

Ad mentions contrasting products soy protein isolate can be used in to demonstate its versatility.

The pun in the title contrasts with the serious, dark tone of the setting and knife.

- Sarah Giovennella