Notes

[alt text]

An open clam shell containing a lime in place of a pearl. 

[transcription]

# THE GEM FROM OUT OF THE DEEP…

# CITRIC ACID FROM MILES 

Natural pearls – the pure ones – come from deep in the sea. And pure citric acid comes from Miles’ exclusive deep fermentation process. To give you great fruit flavor, faithful to nature. Tart. Tangy. Terrific. And no unnatural aftertaste.

We have over 100 distribution centers to serve you. And an experienced technical staff to assist you in new food and beverage applications. Contact us at our nearest sales office. 

## Miles Laboratories, Inc. 

## Marschall Division - Elkhart, Indiana 

[additional notes]

Miles’ citric acid advertisements take a more playful approach, placing citrus fruits in unexpected contexts and pairing the images with puns that reinforce.