Notes

[alt text]

A professionally dressed white man sits at a desk seated at a wooden crate desk uses novelty office items from fruits and vegetables, including a banana-shaped telephone, a celery pencil, and pineapple clock

[transcription]

# We carry flavor a bit further than most. 

You might say we do more with flavor than just anybody else. You can be sure of one thing. Our Warner-Jenkinson flavor experts will stop at nothing to come up with the most innovative answer to your product’s taste problems–from sherbets to desserts to candies to you name it. But if you’re afraid we might be only creative, we’re practical too. In matters of cost and detail and on-time service. So there’s a nice balance of benefits at Warner-Jenkinson you’ll like and profit from. Just don’t be surprised if you catch the scent of bananas when you call us. 

# THE FLAVOR & COLOR CREATORS

[additional notes]

The ad takes a joking tone through imagery and language, appealing to the humor of the audience. 

Uses confidence to speak about the company’s superiority.

- Sarah Giovennella