Notes

[alt text]

The word “concentrates” is in a diagonal position with a radiating red and yellow font.

[transcription]

# The First Word in Soy Proteins

## The Protein People 

The Staley Protein People are committed to concentrates. Why? Because concentrates are the fastest growing soy protein ingredient, and with good reason. Soy Protein Concentrates provide superior functionality, flavor and nutrition… better than other proteins. 

Staley offers three Soy Protein Concentrates:

• Procon – for superior water and fat binding. 

• Textured Procon – for improved structure, texture and economics in meat products. 

• Sta-Pro – perfect for emulsified systems.

The Protein People are confident that Staley Soy Protein Concentrates will improve your formulation. As the largest U.S. producer of soy protein concentrates, Staley will show you why “concentrates” have become the first word in soy protein. 

To find out more about how Staley’s Soy Protein Concentrates can improve your food products contact: Staley

## Decatur, Illinois

[additional notes]

Ad portrays concentrates in an otherwordly manner to depict their superior qualities.

Makes the audience concentrate on the word “concentrates” 

- Sarah Giovennella