Notes

[alt text]

A cartoon sailor character with a pipe and anchor tattoo runs while carrying two bags of “PRO-FAM.” A speech bubbles reads, “Pro-Fam isolates are polyfunctional powerhouses!”

[transcription]

# Pro-Fam isolates are polyfunctional powerhouses!

## PRO-FAM adds punch to processing!

PRO-FAM isolates boost protein levels in many types of processed foods. Bland PRO-FAM soy protein products have excellent binding and extending characteristics. Consumers can notice improved texture, appearace, and mouthfeel. Most important, PRO-FAM soy protein isolates improve your product quality and cut costs.

## There’s no match for PRO-FAM’s versatility.

PRO-FAM protein products (and blends) are individually tailored for better baked goods, confections, meat and seafood processing, nutritional drinks and supplements, and dairy and egg alternatives. Try several PRO-FAM isolates in your new product research. They’re the polyfunctional powerhouses! 

## Call or write GPC today!

[additional notes]

Using the alliteration of P throughout the ad establishes a catchy and playful tone.

- Sarah Giovennella