Notes

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White woman with bangs smiles while looking at a glass of sparkling beverage. An image below shows two beakers side by side, with the left beaker containing a liquid with more bubbles. 

[transcription]

# IN DIET BEVERAGES CMC HOLDS THE SPARKLE… ENHANCES THE TASTE

Bringing sweet pleasure to taste buds but one quality a diet beverage must have to win repeated approval. While artificial sweeteners, replace sugar sweetness, they do not contribute essential mouthfeel, body, and flavor-blending qualities. That is why Hercules developed CMC 7 HOP. This noncaloric, physiologically inert cellulose gum not only retunrs these desirable qualities to diet beverages, but helps imprison the carbonation far longer. 

Note the two beakers in the photo. The one at the left is filled with a beverage containing CMC; the beverage in the other has none. Both beakers were filled simultaneously from full flasks that had been at rest for 20 minutes. The bubbly difference is obvious. Yes, even after exposure in the open for an hour and 35 minutes, the drink containing CMC sparkled with far more effervescence that its companion in the test. 

Other advantages of CMC 7 HOP for beverage producers: acid levels can be increased 10 to 20%; the sweetness level can also be raised above normal. New tangy beverages with unique flavor characteristics can be created economically. CMC 7 HOP is also an effective thickening agent for low pH foods like fruit pies, salad dressings, cheese spreads, and fruit drinks. 

Technical information about the use of CMC 7 HOP in diet beverages is provided in bulletic VC 454. For data on the use of CMC in low pH foods, refer to bulletin VC 435. Both may be obtained from you local Hercules sales office. Or write to Cellulose & Protein Products Department, Hercules Powder Company, Wilmington, Delaware 19899.

[additional notes]

Focuses on the mouthfeel of a drink rather than food. The product brings both mouthfeel and flavor, for longer lasting periods. 

- Sarah Giovennella