Notes

[alt text]

A cartoon stick figure wearing in a hat labeled “FID” stands in a flower-filled grassy field and opens a treasure chest containing FID-BITS. Drops of dew appear inside the chest and the petals of flowers in the field. 

[transcription]

# At last! Stable cheese flavored chips moist as the morning dew.

Wrap your tongue around these tasty little morsels! You’ll swear you are enjoying the mouth-feel and flavor release of fresh cheese. New Rogers FID-BITS are cheese-flavored irregular chips that accentuate the positives and eliminate the negatives inherent in nature’s own product. The flavor is great, because the major component of FID-BITS is aged cheese. Moreover, our patent pending ingredient formulation and manufacturing technique result in a processe cheese product completely free of bacteriological, enzymatic or refrigeration problems. And FID-BITS stay in shape during thermal/freeze processing! 

Rogers Cheese FID-BITS are readily available in the flavors you love: Blue, Cheddar, Swiss, Parmesan and Romano. Originally developed for application in salad dressing, FID-BITS have proven perfectly palatable is dog food too! FID-BITS are designed for wet mix system. However, you can still apply dry mixes… just follow-up facts and samples, contact Food Ingredients Division of The Nestle Company, Inc., at 100 Bloomingdale Road, White Plains, New York 10605. In a hurry? Dial 914-946-6400

## Food Ingredients Division

## The Nestle Company, Inc. 

[additional notes]

The FID-BITS resemble gold in a treasure chest. 

Advertises product as retaining all of the good qualities of fresh aged cheese, with emphasis on moisture.

The emphasized “fresh” qualities of the FID-BITS align with the freshness associated with field and morning dew.

- Sarah Giovennella