Notes

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Black and white image of cartoon style foods including a cartoon for ice cream, blocks of butter, a popsicle stick, a milkshake, a malt, a snacks box, crackers, a breakfast cereal box, malt vinegar, toast, baby food, and other snacks at the top of the page. 

[transcription]

#Add Natural Malt Flavor 

## Use Premier’s Premose, Malt Extracts or Related Syrups. 

Their mixture of natural malt sugars and proteins can enhance the flavor and quality of your product. Whether you’re looking for a lot of natural malt flavor or just enough to enhance the flavor of your product, Premier has the malt extract or related syrup to meet your needs and your budget. 

With over fifty years experience in the caareful preparation of malt extracts and related syrups, the Premier name is familiar to food processors around the world. Every step of our production process is carefully controlled to assure top quality, stability and uniformity. And, no chemical preservatives are added or needed to assure superior shelf life. 

Experience for yourself why so many food processors make Premier their primary source for high quality malt products. For samples, quotations and a copy of our “Guide for Buying Malt Extracts and Related Syrups,” write or call today. 

###PMP 

#### Malt Syrup Division 

#####PREMIER MALT PRODUCTS, INC.

1037 West McKinley Avenue

Milwaukee. Wisconsin 53201

Tel. 414/347-7468 or 7469

[additional notes]

  • What is premose malt extract?

  • “whole grain sweetener, produced from malted barley which is then grounded and mixed with water and controlled heat to allow natural enzymes in the grain to convert the starches into fermentable sugars”

  • malt barley is being condensed to meet production demands of stabilizing multiple products at once 

  • “known to keep baked goods moist and maintain chewy texture”

  • How does pet food include malt extracts?

  • “the malt extract is able to hold nutritional benefits and multiple minerals such as calcium and vitamins that help the digestion and immunity in pets”

  • “multiple nutritional contributions that do not naturally exist” 

  • “does have positive effects on the gut microbiota and digestive health of animals”

  • How does baby food include malt extract?

  • intensifying natual flavor 

  • it is ironic that the ad is stating that no other additivies are included, when this processing agent is itself an additive that extends the shelf life of those highly processed foods 

  • encapsulation is able to provide a guarantee that might not include chemicals, but it is still created in some technically designed way 

  • can be cost efficient if food companies can buy this product and put it to use for other non-confectionery products such as pet food and baby food

  • not a source of nutrition but used as a way to make consumers accustomed to this extremely sweet flavor that can only exist from PREMIER MALT PRODUCTS

[Karlene Rodriguez]

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