Notes

[alt text]

In the middle of the advertisement is a scale that has different ypes of cheese on it which include American cheese, povologne cheese, blue cheese, cheddar, and brie. The scale has the number 8.53, 1.001, and 8.53 all in the color red. The scale is weighing these cheeses. The cheeses are all placed close to each other and some are on top of others.

[transcription]

#BEATRICE… YOUR SINGLE SOURCE FOR 

SPRAY-DRIED CHEESES

Cheese from cheddar to limburger are spray-dried by Beatrice… plus hundred of blends and flavors to meet almost every formulation. We even offer cheese substitutes. Multiple spray-dry and blending facilities are ready with the latest techniques and over 35 years of experience to give you what you need for your food systems. Call or write Special Products. 1526 S. State Street. Chicago. IL 60605. TELEX 26-0025. or Dial 312-791-8250

##SPECIAL PRODUCTS 

BEATRICE FOODS CO 

### Beatrice Foods Co.

[additional notes]

• single source-trying to outcompete many other companies who are using the spray-dried method in order to coat/powder snack foods

• this is not the only company that is trying tod develop spray-dried cheese for example, Kraft was already trying to attempt this method and has succeeded in making cheesy snacks

• blends: the idea of ‘multiple’ blends’ is that it gives acces to having multiple flavors or many cheese made into one combination that is so unique that consumers want more of it, however the only way consumers will be satisfied is by the spray-dried cheese companies continuing to make these snacks

• a circle of manufacturing and processing to meet the demands of the consumers that the manufacturers made in the first place 

• the image aids in explaining how instead of bearing the weight of all these cheeses being produced and costing more as shown on the scale, it can be easier to simplify its ingredients into powders which cost less and can go through machines much faster 

• encapsulation does not directly make the consumer want more, but the capability of being able to make multiple ingredients hit the consumer’s mouth at once, that is only done in food processing makes the consumer’s more likely to want these cheeses over naturally derived cheese 

• cheese is a product that is subject to rotting or molding, the spray-dried method ensures that the flavor of cheese is not subject to rotting and molding 

What kind of cheese is limburger?

• ‘semi-soft' washed-rind cheese known for its strong personality and pungent aroma’

[Karlene Rodriguez]