Notes

[alt text]

Black background featuring shiny white text surrounded by a circular arrangement of capsule and tablet shapes.

[transcription]

*WE’VE HAD THE RIGHT IDEA FOR 25 YEARS.

pharmacaps®

ELIZABETH, NEW JERSEY 07207

The Soft Gelatin Capsule People

OUR 25TH ANNIVERSARY OF OUTSTANDING SERVICE, DEPENDABILITY AND QUALITY PRODUCTS

[additional notes] - Violet Webber

This is another ad where the company name is assumed to speak for itself. The ad is as a celebration of the company’s 25th anniversary and provides no information about the product itself. There is pill imagery in the circular arrangement of capsules and tablets, but the ad focuses less on corporate reputation. By emphasizing 25 years, Pharmacaps presents as a stable and dependable company.