Notes

[alt text]

An arrangement of pharmaceutical bottles, vials, syringes, and laboratory containers surround a hanging IV bag.

[transcription]

Drugs using salt must be made with USP Sodium Chloride or its equivalent.

There are also good reasons to consider this premium grade salt for a large number of cosmetics. Especially those which soon may be classified as therapeutic.

Morton® USP Sodium Chloride is one of our purest grades, meeting the standards of the United States Pharmacopeia.

Crystals are uniform, concentric cubes, 30-100 mesh. Available in either 80 lb. bags or 350 lb. drums anywhere in the country.

With so many OTC cosmetics offering a therapeutic benefit, it makes good sense to consider the use of Morton USP Sodium Chloride. It could be just the prescription you need.

MORTON®
We make salt do more.

Industrial Products, Morton Salt Division of Morton Norwich, Chicago

[additional notes] - Violet Webber

This ad depicts a very medicalized and laboratory-oriented setting. The arrangement of the supplies visually conect sodium chloride to medicine and chemical products. A common household ingredient, salt, is transformed into a specialized pharmaceutical ingredient. Morton’s slogan reframes salt as a technologically refined industrial material.