Notes

[alt text]

Comic book–style advertisement featuring a red-caped superhero chemist named “Cycloman” flying across the page and punching toward a starburst reading “POW!” In the background, colorful explosion-shaped captions highlight product benefits.

[transcription]

*THE INNOVATIVE CHEMIST FROM THE PLANET CYCLO

**CYCLOMAN CONQUERS THE BETAINES!

PROVEN
HIGH FOAMERS!
NON-STINGING!

POW!

BABY
GENTLE!
NON-
IRRITATING!

EXCELLENT
VISCOSITY
BOOSTER!
ECONOMICAL!

3 EXCLUSIVE
BETAINE
PRODUCTS!

Cycloteric BET C-30
Cycloteric BET I-30
Cycloteric BET O-30

Cyclo's mild-mannered, high foaming BETAINES will help compounders improve performance and lower production costs on a wide range of proprietary skin care, shampoo, conditioning and industrial products.

For more information about this versatile chemical family... Come To Cyclo.

Cyclo Chemicals Corporation

Miami, FL 33166

[additional notes] - Violet Webber

This ad is very eyecatching because of the comic imagery and use of capitalization. Thematically, it transforms a technical ingredient, betaines, into an exciting thing to be conquered. This presentation simplifies the complex chemical processing needed to transform zwitterions into products with foaming power, gentleness, and cost savings. The bright colors, action imagery, and comic “POW!” reflect the pop culture movement of the 80s.