Notes

[alt text]

A woman with long hair is seated beside a flower-filled pond, surrounded by lush greenery, rocks, and cosmetic bottles. Lipstick and perfume are floating on lillypads, with the woman caressing the perfume bottle.

[transcription]

*You're one step closer to the perfect personal care product formulation with BASF Wyandotte.

**A unique way to give you the exact surfactant you need. Fast!

BASF Wyandotte gives you a broad range of over 100 different surfactants, covering the entire spectrum of applications and properties. We can provide custom surfactant formulations if necessary to meet your precise requirements. And our advanced research and development facility has made as an industry leader in cosmetic surfactant development.

A wide selection of BASF Wyandotte surfactants are non-sensitizing, 100% active and non-ionic. They add virtually no taste or smell, meet or exceed all new TSCA and FDA requirements, and provide the constant quality you need for cosmetic toiletry and pharmaceutical formulations.

Our exclusive Pluronic® Grid System saves you time, too! It identifies the surfactant you need, often in a matter of seconds.

Whether you're developing a new cosmetic, or want to improve an existing formulation, we're the right answer for you.

Call toll free at 1-800-521-9100.

BASF Wyandotte Corporation
Organic Specialties
Wyandotte, Michigan 48192

[additional notes] - Violet Webber

This two-page ad utilizes a natural setting filled with flowers, water, and greenery to create a visual association between the cosmetic products and natural beauty. The image emphasizes tranquility, femininity, and personal care, suggesting that advanced chemical formulations can help achieve natural-looking beauty. There is a contrast between the lush garden scene and the technical language about the surfactants, regulations, and formulation systems.