Notes

[alt text]

A single rose with lush green leaves covered in water droplets is placed in front of a soft blue background.

[transcription]

A rose is a rose is a rose...

Or is it? The variations found in nature can create havoc in your formula. Natural fragrances are subject to the organic inconsistencies which nature readily provides. They are also plagued by all the factors which affect the agricultural industry.

Union Camp synthetic aromatic chemicals provide a consistent product, free of natural impurities. Unlike natural oils the conditions under which our chemicals are manufactured are tightly controlled assuring product consistency from order-to-order. And as a basic manufacturer Union Camp is in the best position to provide steady supply.

Union Camp synthetic chemicals are being successfully used throughout the flavor and fragrance industry in compounds for cosmetics, confections, lotions, toiletries and other applications.

Next time you need a consistent chemical for the scent of a rose, think of Union Camp's Citronellol 750, 950, Geraniol 8020, or our Nerol 800 and their esters. Or just remember Union Camp.

Union Camp

Terpene and Aromatics Division
Jacksonville, Florida 32205

Where the chemistry is right for success.

[additional notes] - Violet Webber

This ad comes from a line of Union Camp floral fragrences, all of which place the flower of focus against a simple background

The … and or is it section of the text captures the reader’s attention and draws them in. The imagery and message contrast.

The rose suggests natural beauty while the text argues that nature is undesirable because it is inconsistent and difficult to control. Using an idealized image to promote synthetic fragrance chemicals allows for the appeal of natural scents to shine through while simultaneously presenting industrial chemistry as superior due to its reliability.