Notes

[alt text]

A cluster of pale purple lilac flowers with lush green leaves covered in water droplets is placed in front of a black to light purple ombre background.

[transcription]

Our lilacs are always in bloom.

Alpha Terpineol is lilac. And Union Camp's Terpene and Aromatics Division is one of the world's leading producers of Alpha Terpineol. At Union Camp lilacs are always in bloom!

Union Camp's Alpha Terpineol has a unique consistency, stability and purity that proves all aromatic suppliers aren't alike.

Union Camp couples superior aromatics and exceptional technical service with assured supply and rapid, on-time delivery. (It takes a lot of know-how to tie those ingredients together!)

So, next time you say Alpha Terpineol, say Union Camp. In fact, whatever your aroma chemical needs are, put Union Camp to the test. Try us. Call (904) 783-2180 or write for full information.

Union Camp
Terpene and Aromatics Division
Jacksonville, Florida 32205

Where the chemistry is right for success.

[additional notes] - Violet Webber

This ad comes from a line of Union Camp floral fragrences, all of which place the flower of focus against a simple background.

The lilac serves as a visual representation of the scent that alpha terpineol is intended to reproduce. This lets the company invoke the appeal of nature while emphasizing industrial qualities of consistency and reliable supply.

The slogan of the ad transforms seasonal flowers into a metaphor for year-round chemical production. This suggests that synthetic fragrance ingredients can overcome the limitations of agriculture and natural variability.