Notes

[alt text]

A purple violet flowers covered in dew are surrounded by lush green leaves in a white pot. The pot is placed in front of a black to tan ombre background.

[transcription]

The Greeks had a word for it.

The violet, or "ion" as the Greeks called it, has a fragrance that inspired writers like Keats, Browning, Tennyson and Shakespeare to write beautiful lines about its delightful scent.

That someone would someday capture and improve the essence of the violet synthetically until now would probably have been unthinkable. Yet, today, this is what Union Camp is doing with ionones, a fragrance ingredient with a naturally floral aroma.

Synthesizing aroma chemicals is an exacting technology, the kind for which Union Camp's Terpene and Aromatics Division is noted. It's only logical, therefore, that Union Camp should design, engineer and install new manufacturing equipment to produce the finest line of ionones available. That's why we built a new ionones plant in Jacksonville, Florida.

So, if you're looking for the distinctive nuances of the violet, meticulously made to meet your requirements, write or call for technical data and samples of Union Camp's new ionones.

Union Camp
Terpene and Aromatics Division
Jacksonville, Florida 32205

Where the chemistry is right for success.

[additional notes] - Violet Webber

This ad comes from a line of Union Camp floral fragrences, all of which place the flower of focus against a simple background.

This ad combined literary and cultural history with industrial chemistry. By referencing the Greek word for violets and poets such as Browning and Shakespeare, the ad gives the fragrance a sense of artistic and historical significance. The message of the ad introduces synthetic ionones as a modern technological improvement. Rather than reproducing nature, Union Camp captures and improves it, reflecting the idea that industrial chemistry can surpass natural materials in terms of quality and availability.