Notes

[alt text]

Overlapping red, yellow, and blue abstract waves spread in from the top right corner. Geometric hexagon icons, a line border outline of the page, and stylized blue typography complete the minimalist design.

[transcription]

FROM OUR RESEARCH LABORATORIES...
WE OFFER COLORS AND INTERMEDIATES
OF EXCEPTIONALLY HIGH PURITY
...CUSTOM TAILORED TO MEET
THE DISCRIMINATE REQUIREMENTS
OF THE HAIR COLOR FORMULATOR

Since 1897

LOWENSTEIN dyes & cosmetics, inc.

"Lowenol" cosmetic grade surfactants designed for shampoo-in hair color systems featuring:

• MAXIMUM COLOR SUBSTANTIVITY
• OUTSTANDING CONDITIONING
• ENHANCED STABILITY

420 Morgan Avenue • Brooklyn, New York 11222

Telephone: (212) 388-5410
Cable: "joelowe" New York
Telex: 235082 lowe UR

[additional notes] - Violet Webber

The art-deco design of the ad is eye-catching and unique for a chemical supplier. The geometric designs and bold primary colors frame the ad rather than photos of the product or laboratory. The colors visually reinforce the company’s expertise in color formulation without needing to show the final product. 

The stylized design resembles contemporary graphic design, providing the company with an image of creativity. Hair color formulation is shown to depend on chemistry, but also aesthetics and design, blending the company’s scientific expertise with artistic expression.