Notes

[alt text]

A soft watercolor-style painting of a gondola floating through a canal scene is done in muted pastels of blues, creams, and browns. 

[transcription]

*Mona... The International Choice For Hair & Skin Care Surfactants

Superiority, reliability and creativity know no boundaries. Good reasons why Mona's reputation as an ideal source for hair and skin care surfactants has spread internationally.

American and foreign manufacturers of family shampoos and conditioners, ultra mild baby shampoos, bubble baths and skin creams and lotions know that their selection of specialty surfactants can make or break their new products.

That's why an increasing number of them are relying on Mona's dependable quality, uniformity and creative technical assistance.

The next time you're faced with the problem of selecting the perfect specialty surfactant, contact Mona . . . the international choice.

P.S. We hope to see you at the 11th IFSCC Congress in Venice.

Mona Industries, Inc.
Paterson, New Jersey 07544 U.S.A.

Amphoterics
Sulfosuccinates
Alkanolamides
Specialty Surfactants

[additional notes] - Violet Webber

The IFSCC Congress is “the most important annual global scientific cosmetic conference there is”. It features a “lineup of speakers, presentations, and workshops that will inspire fresh thinking and advance our industry”. 

The Venetian canal imagery is a visual invitation to the conference. Mona’s involvement indicates the company’s international identity and global reach.

The soft artistic style of the painting evokes luxury, beauty, and sophistication. The ad distances itself from the technical and industrial nature of surfactant manufacturing. Cosmetic chemistry is connected to both scientific knowledge and elegance.

https://ifscc2026.com/

https://ifscc.org/congresses/