Notes

[alt text]

A woman is seated at a vanity table and is applying a cosmetic product while looking into a mirror. Her reflection is styled in an earlier historical fashion, with different clothes and hair.

[transcription]

*Beauty begins with Kessco® Esters

For more than 60 years, Armak's Kessco® Esters have offered industrial users a wide variety of fatty esters. The company, which began in Philadelphia during the "flapper" era, continues to offer quality esters for today's beautiful people.

Cosmetic chemists know they can count on Kessco Esters for consistent quality and dependable delivery. They can use the products to emulsify, opacify, and thicken; as emollients, humectants and lubricants.

Armak's Kessco Esters Catalog describes the company's complete line of Alcohol Esters, Glyceryl Esters, Polyethylene Glycol Esters and Synthetic Specialty Esters.

For complete information on the products and a copy of the Kessco Esters Catalog call or write Armak Industrial Chemicals Division, Esters Department, State Road and Cottman Avenue, Philadelphia, PA 19135

Armak Company

[additional notes] - Violet Webber

The mirror connects past and present beauty practices. While the woman on the left is styled in contemporary clothing, her reflection is styled more historically. This reinforces the text’s claim that Kessco esters have been serving the cosmetics industry for decades. Although beauty trends change over time, Armak implies that the underlying chemical ingredients remain reliable and essential.

The vanity setting and grooming imagery shift attention away from the industrial chemistry aspect of the ad, towards the consumer experience. Fatty esters are framed as foundational but largely invisible contributors to beauty and self-care.