Notes

[alt text]

A woman dressed in a lab coat is facing the reader, and is holding sheets of white paper. She is pointing towards something on the paper and appears to be mid-sentence.

[transcription]

We will work with you to modify our specifications to meet your special requirements.

Evans, pioneer in developing chemicals for the structural modifications of hair, offers a complete range of thioglycolates and other sulfur chemicals for the cosmetic industry:

For Cold Waves and Heat-Activated Acid Waves: THIOGLYCOLIC ACID, AMMONIUM THIOGLYCOLATE, GLYCERYL MONOTHIOGLYCOLATE, MONOETHANOLAMINE THIOGLYCOLATE and
EMULSIFIER K-700 (a lanolin clouding agent for PERMS). For Depilatories: THIOGLYCOLIC ACID for volume economical production • CALCIUM THIOGLYCOLATE for ease of formulation • EVANOL® for a stable, cream base.

EVANS CHEMETICS

Organic Chemicals Division, W. R. Grace & Co.
Darien, CT 06820

[additional notes] - Violet Webber

The visual depiction of a scientist serves as a visual symbol of scientific and technical expertise. I was slightly surprised by the ad including a woman because the majority of ads from this time period have used men as symbols of industrialization. 

The ad highlights personalized service and problem-solving, rather than the sulfur compounds themselves. This reinforces the claim that customers receive more than just chemical ingredients.

The paper folder evokes ideas of laboratory data, specifications, or formulation plans, symbolizing the collaboration between manufacturers and suppliers.