Notes

[alt text]

An open jar of white cream is sitting on a blue surface with the cap leaning against it. The silver lid of the cap acts as a mirror, containing the reflection of a woman with a close-lipped smile.

[transcription]

**IT'S A NATURAL FOR CREAM.

*MILK

***Milk, egg and soy protein for your personal care products.

Milk, egg, and soy. They're the proteins with the most natural consumer appeal. And the ones you'll be most proud to display on the labels of your creams, shampoos and other personal care products. At Humko Sheffield we offer a wide range of proteins derived from casein, egg albumin, lactalbumin and soy.

Unlike whole protein, ours is hydrolyzed. To set free the Amino Acids for healthier skin and hair. And find something your customer is sure to like. Of course, all of our hydrolyzed proteins are accepted in the CTFA ingredients dictionary.

Humko Sheffield hydrolyzed proteins. The natural choice for your personal care products.

Also see us for many other fine products. Fatty Acids, Fatty Amines, Dimer Acids, Dimer Amines, Fatty Monoamides, Fatty Bisamides, Fatty Esters, Adipate Esters, USP Glycerine, Glycerides, Calcium Lactate, and USP Lactose.

Humko Sheffield Chemical

We Make Our Chemistry Fit Yours

Division of Kraft Inc.

Write Humko Sheffield Chemical, Memphis, Tn. 38101 for samples and literature.

[additional notes] - Violet Webber

The ad relies on the cultural associations of milk rather than the chemistry of hydrolyzed proteins. The oversized MILK at the top of the ad dominates the page, linking dairy products to beauty, health, and skin care.

The use of the mirrored cap is clever because it allows the product and woman, who presumably applied it, to be side by side. The mirror shifts the attention from the ingredients to the desired outcome, suggesting that the proteins in the ad enhance appearance.

By emphasizing ingredients such as milk, egg, and soy, the ad presents cosmetic additives as natural and familiar rather than industrially processed.