Notes

[alt text]

A technician is holding a clipboard and standing in front of industrial control panels, gauges, and instrumentation equipment. Two cans of infant formula are overlayed in the center of the image.

[transcription]

The first full-scale, commercial application of electrodialysis to food processing is now economically demineralizing whey for use in a new infant feeding formula. Foxboro instruments control such process variables as temperature, conductivity, and pH.

The accuracy and reliability of these Foxboro instruments are particularly important for the highly critical pH measurements. Foxboro has done away with the expensive and temperamental preamplifier still necessary in other pH controls and also achieves up to four times longer electrode life . . . continuous adjustability of span, throughout the range of the instrument . . . and simple range change.

Your Foxboro Sales Engineer can give you detailed information on the whole Foxboro capability; it extends from individual instruments to complete, computer-controlled systems. The Foxboro Company, 3511 Norfolk Street, Foxboro, Massachusetts. Or, The Foxboro Company, Limited, LaSalle, Quebec.

FOXBORO
Specialists in Process and Energy Control

OFFICES IN PRINCIPAL CITIES. PLANTS IN UNITED STATES • CANADA • UNITED KINGDOM • FRANCE • NETHERLANDS • MEXICO • JAPAN

Caption: Foxboro instrumentation controls whey-demineralizing system developed by Wyeth Laboratories and Foremost Dairies, designed and built by Ionics, Inc., and operated for Wyeth by Foremost Dairies, Inc., at Appleton, Wisconsin.

[additional notes] - Violet Webber

This ad relies on industrial equipment to emphasize precision and reliability. The finalized end product of infant formula is shown, visually connecting these processes to a consumer product.

The middleman, whey, is not shown. Instead, the instrumentation visuals highlight the electrodialysis process.

Nothing about this ad would give the indication that the final consumer is babies, except for the headline in the center.